STYLE AND SUBSTANCE.
"With the seventh generation, the BMW 3 Series starts a new chapter in the history of BMW design language: the clear contours and poetical surfaces enhance these models’ innate dynamics with a modern presence. And the new BMW 3 Series dares to think outside the familiar design box"
Adrian van Hooydonk
Senior Vice President BMW Group Design.
EXPRESSIVE DESIGN.
From its smooth contours to its dynamic and striking lines, it's clear that the BMW 3 Series is the definition of confidence. This is immediately apparent from the front apron where M340i/d xDrive and M Sport models adorn a large, hexagonal air vent. This eye-capturing architecture instantly alludes to the models' M Performance legacy and hints towards the power captive beneath the bonnet. At the heart of the BMW 3 Series is an interconnected kidney grille that neatly merges with slightly slimmer LED Headlights. Typifying a true BMW, the front grille is designed with either mesh styling or slats and can be configured in High-gloss Black or Chrome, dependent on the selected trim.
DYNAMIC IMPRESSION.
The two-part LED rear lights feature a slender style that adapts the iconic L-shaped design. Darkened rear light surrounds and stepped contours add to their dynamic 3D shape. Additionally, the light reflectors positioned on the rear of the vehicle, alongside its rear bumper design, emphasise the width of the BMW 3 Series.
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