YOUR VISION IS THE LIMIT.

YOUR VISION IS THE LIMIT.

BESPOKE CUSTOMISATION.

BMW Individual offers a wide repertoire of exclusive colours, textures and materials. With bespoke combinations available that allow you to express your own personality, your BMW can be truly unique to you. Each option is distinguished by exquisite materials and workmanship of the highest quality. BMW Individual represents perfection down to the smallest detail.

QUALITY AND CRAFTSMANSHIP.

Meticulous selection of the highest quality materials combine with our expert techniques and hand-crafted excellence to achieve supreme levels of craftsmanship. From the imaculate hides chosen for our fine-grain Merino leather, to custom hand-stitched embroidery and iridescent exterior paint finishes, all of the BMW Individual options breathe your personality and style into your BMW.

BMW INDIVIDUAL EXTERIOR COLOURS.

Every BMW Individual paint finish accentuates the character of the vehicle and has its own fascinating brilliance and complexity. A variety of metallic, xirallic or frozen finishes are available, creating surfaces with impressive depths of colour and a unique iridescence. Every colour is the perfect complement to an expression of individuality.

BMW INDIVIDUAL UPHOLSTERIES AND INTERIOR TRIMS.

BMW Individual upholsteries and interior trims are made from exceptional quality materials and provide an artist’s decorative touch. Fine-grain Merino leather, with precise stitching, exudes comfort and luxury whilst a range of unique interior trims, including Piano Black, provide discreet exclusivity with a high-gloss finish that is only rivalled by leading piano manufacturers.

BE INSPIRED BY BMW INDIVIDUAL.

A multitude of BMW Individual equipment options allow you to create exactly the BMW you’ve always dreamed of. Because with BMW Individual anything is possible. BMW Individual. More diversity. More exclusivity. More personality.

BE INSPIRED BY BMW INDIVIDUAL.

A multitude of BMW Individual equipment options allow you to create exactly the BMW you’ve always dreamed of. Because with BMW Individual anything is possible. BMW Individual. More diversity. More exclusivity. More personality.

PLEASE CHECK LINKS BELOW.

New Car Locator and Offers And Finance Links should be updated to model specific URLs.  

Social Media

Social Media

Social Media

Every effort has been made to ensure the accuracy of information contained in this digital brochure. All content, including pricing is current at the time of publication and subject to change without notice. BMW (UK) Ltd cannot be held liable for any errors or changes to the information and pricing contained. No guarantee can be provided nor liability accepted. We recommend to check vehicle specifications and pricing with your BMW Centre prior to ordering to avoid any misunderstandings.

© BMW UK 2022